House of Ikhaa is an ethnic-wear brand founded from a deep love for block printing. The goal was to create branding that felt earthy, rooted, and true to its craft heritage while still carrying a refined, elevated visual appeal.

I developed the brand’s monograms, patterns, colours, and textural elements from the ground up, ensuring each detail echoed the tactile warmth of hand-block prints. The project also extended into production overseeing final printing and vendor management to maintain quality, consistency, and authenticity at every step.