For Corefelt, this phase wasn’t about rebranding it was about expanding their brand experience. As the label transitioned from loungewear into Indo-western wear, the need for refined, purposeful packaging became essential. Working with the existing logo and visual identity, we developed a full suite of brand collaterals: woven labels, hang tags, saree bags, and thoughtful packaging elements that aligned with the brand’s new direction.

The goal was to create pieces that felt clean, consistent, and culturally rooted moving away from disposable zip-locks toward reusable fabric bags that added a sense of tradition and intention. Every element was designed to feel elevated yet grounded, supporting the brand’s evolution while staying true to its ethos.